WHAT’S NEW

WHAT’S NEW

YZB Debuts at the Chicago NRA Show, Sparking a Wave of Asian Flavor Trends

The NRA Show (National Restauran
Woman-Owned Business

What Does "Woman-Owned Business" Really Mean? A Closer Look at the Stories Behind It

We are a woman-owned business too. From product development to quality control, our team is women-led — and we're personally involved in every step, checking and re-checking along the way. To us, "women's entrepreneurship" has never been a catchy slogan. It's simply the quiet, day-after-day commitment we bring to our work.

5 Easy Matcha Recipes to Make at Home — Better Than Starbucks

Matcha isn't just "green tea powder" — it's a precise chemical system. With the exact same matcha, changing the water temperature, the powder-to-water ratio, or the whisking technique can shift the flavor from sweet and mellow to bitter and harsh. This article first breaks down the science behind matcha's flavor, then gives you five recipes with exact gram measurements and ratios so you can reproduce consistent results at home.
Taiwan-Japan Brand Exchange

✨YZB Participates in the Taiwan–Japan Brand Exchange Event in Tokyo🍵

On July 31 and August 1, we joined the Taiwan–Japan Brand Exchange Event in Tokyo, where we had the opportunity to connect face-to-face with many Taiwanese brands, as well as over 20 renowned Japanese companies and purchasing representatives. We look forward to creating new partnerships through this exchange, bringing premium Taiwanese tea to Japan, and showcasing the excellence of Taiwanese brands to the world. 🌏💚
Tea powder usage

100 Uses for Tea Powder: Beyond Brewing — Desserts, Lattes, Gelato, and Bread

When most people think of tea powder, the image that comes to mind is simple: hot water, a bamboo whisk, and a bowl of matcha. But the role of tea powder extends far beyond the tea bowl. Whether it's matcha, hojicha powder, or black tea powder, their concentrated aroma and color can be put to creative use in desserts, drinks, baked goods, and even frozen treats.
Tea Powder

Tea Leaves vs. Tea Powder: A Scientific Showdown Over "Extraction Rate"

The most familiar way to drink tea is by steeping tea leaves — hot water is poured in, the leaves unfurl, and aroma and flavor are released. But you may not realize that traditional steeping actually releases only a portion of the nutrients and flavor locked inside the leaves. A large amount of these compounds remains trapped in the spent leaves and is ultimately discarded. This is precisely why tea powder has been gaining attention.
Matcha Fruit

When Matcha Meets Fruit: A Little Experiment in Flavor Chemistry

If you've ever sipped matcha, you know that bitter, slightly astringent taste well. That's not a flaw — it comes naturally from a compound called catechins, which also happen to be why matcha is so good for you and packed with antioxidants. But it's precisely because of that bitterness that matcha gets really interesting when paired with fruit. Let's take a look at three fruits — peach, strawberry, and lemon — and see what happens.
MUSE Design Awards 2026

✨ Proud Recipient of the MUSE Design Awards 2026 | Silver Winner ✨

We are honored to receive the official MUSE Design Awards 2026 | Silver Winner trophy. This prestigious recognition is a meaningful milestone that affirms our commitment to design excellence and inspires us to continue creating products that combine innovation, quality, and aesthetics.
2026 Summer Fancy Food Show

✨✨The 2026 Summer Fancy Food Show in New York has come to a successful close! ✨✨

We are so overwhelmed by the incredible warmth and enthusiasm we received at our booth over the past few days. A huge thank you to all the international partners and friends who dropped by to taste our products and connect with us. Your love for Taiwan flavors and your positive feedback are the ultimate driving forces keeping us moving forward!
Pistachio Matcha Latte

When Nuts Meet Tea: The Flavor Science Behind Pistachio Matcha Latte

You might have had a matcha latte, and you’ve probably tried pistachio ice cream. But what exactly happens when you combine these two ingredients into a single cup? The answer goes far beyond a "pretty color"—it’s a chemical reaction taking place right on your palate.
Black Tea Powder

From Origin to Cup: Understanding Earl Grey and Assam Black Tea Powder

Black tea is one of the most widely consumed teas globally, and among its many varieties, Earl Grey and Assam are the two most renowned classics. While both share a "black tea" base, they possess entirely different flavor profiles and cultural backgrounds. This article will take you on a deep dive into the origins, characteristics, and best applications of these two tea powders.
ube latte

Where Does the Color Come From? The Anthocyanin Science Behind Ube Latte

The most striking feature of Ube Latte is its deep, bluish-purple hue. When seeing it for the first time, many consumers' immediate reaction is, "There must be artificial coloring in this." In reality, this vibrant color comes entirely from the purple sweet potato itself, and the chemical mechanism behind it is far more fascinating than any artificial dye.
MUSE DESIGN AWARDS 2026

Award Announcement 🏆 U.S. MUSE DESIGN AWARDS 2026 | Silver Winner

We are thrilled to share the wonderful news with everyone! 🎉🎉 YZB-Instant Bubble has been awarded the Silver Winner in Packaging Design at the 2026 MUSE Design Awards. This recognition means the world to us, and we would like to express our deepest gratitude to the judges for their appreciation and validation.
Matcha Ramen

Eat Your Way to Matcha's Health Essence! Four Natural Benefits of Matcha Noodles

Matcha noodles are made by kneading premium Japanese matcha powder directly into the dough — no artificial colorings, no flavorings. Color, aroma, and taste come entirely from the quality of the ingredients themselves. For consumers who care about ingredient sourcing and process transparency, this is a product worth knowing.
Matcha Powder

Achieve That Perfect Vibrant Green! Matcha Powder in Baking: Applications, Golden Ratios & Common Q&A

Matcha powder is made by grinding shade-grown green tea leaves into an ultra-fine powder. Originating from Japan, it has a rich, herbaceous aroma and a distinctive vivid green color. Baking-grade matcha differs slightly from the premium matcha used in Japanese tea ceremonies — baking matcha tends to be less bitter, more affordable, and better able to withstand high oven temperatures, making it an excellent ingredient for pastries and desserts.
2026 Summer Fancy Food Show

2026 Beverage Trends: YZB at the Summer Fancy Food Show

This June, YZB is heading to one of the most influential events in the global food and beverage industry — the Summer Fancy Food Show — taking the stage at the Jacob K. Javits Convention Center in New York City alongside top brands from around the world. Now in its 70th edition, the show runs from June 28 to 30, and as North America's largest and longest-running specialty food expo, it has long served as the definitive barometer for where the global food industry is headed. For any brand serious about quality and innovation, this is the one event you simply can't miss.