WHAT’S NEW

We are honored to receive the official MUSE Design Awards 2026 | Silver Winner trophy. This prestigious recognition is a meaningful milestone that affirms our commitment to design excellence and inspires us to continue creating products that combine innovation, quality, and aesthetics.

We are so overwhelmed by the incredible warmth and enthusiasm we received at our booth over the past few days. A huge thank you to all the international partners and friends who dropped by to taste our products and connect with us. Your love for Taiwan flavors and your positive feedback are the ultimate driving forces keeping us moving forward!

You might have had a matcha latte, and you’ve probably tried pistachio ice cream. But what exactly happens when you combine these two ingredients into a single cup? The answer goes far beyond a "pretty color"—it’s a chemical reaction taking place right on your palate.

Black tea is one of the most widely consumed teas globally, and among its many varieties, Earl Grey and Assam are the two most renowned classics. While both share a "black tea" base, they possess entirely different flavor profiles and cultural backgrounds. This article will take you on a deep dive into the origins, characteristics, and best applications of these two tea powders.

The most striking feature of Ube Latte is its deep, bluish-purple hue. When seeing it for the first time, many consumers' immediate reaction is, "There must be artificial coloring in this." In reality, this vibrant color comes entirely from the purple sweet potato itself, and the chemical mechanism behind it is far more fascinating than any artificial dye.

We are thrilled to share the wonderful news with everyone! 🎉🎉 YZB-Instant Bubble has been awarded the Silver Winner in Packaging Design at the 2026 MUSE Design Awards. This recognition means the world to us, and we would like to express our deepest gratitude to the judges for their appreciation and validation.

Matcha noodles are made by kneading premium Japanese matcha powder directly into the dough — no artificial colorings, no flavorings. Color, aroma, and taste come entirely from the quality of the ingredients themselves. For consumers who care about ingredient sourcing and process transparency, this is a product worth knowing.

Matcha powder is made by grinding shade-grown green tea leaves into an ultra-fine powder. Originating from Japan, it has a rich, herbaceous aroma and a distinctive vivid green color. Baking-grade matcha differs slightly from the premium matcha used in Japanese tea ceremonies — baking matcha tends to be less bitter, more affordable, and better able to withstand high oven temperatures, making it an excellent ingredient for pastries and desserts.

This June, YZB is heading to one of the most influential events in the global food and beverage industry — the Summer Fancy Food Show — taking the stage at the Jacob K. Javits Convention Center in New York City alongside top brands from around the world. Now in its 70th edition, the show runs from June 28 to 30, and as North America's largest and longest-running specialty food expo, it has long served as the definitive barometer for where the global food industry is headed. For any brand serious about quality and innovation, this is the one event you simply can't miss.

Our exhibition in Milan has just come to a fantastic close, and we are thrilled to have connected with so many outstanding partners! A heartfelt thank you to everyone who visited and supported us.

From June 28 to June 30, 2026, YZB will take the stage at North America’s largest specialty food event—the Summer Fancy Food Show. More than just an exhibition, this marks a major milestone as we bring the authentic flavors of Taiwan to the global stage with our premium tea powders.

Coming next week! YZB cordially invites you to join us at TuttoFood 2026, the premier B2B international food trade show held in Milan, Italy, from May 11th to 14th.

Matcha has become ubiquitous nowadays. It can be found in traditional tea ceremonies, bread and pastries, matcha drinks in coffee shops, and even daily skincare products. With an extensive range of applications and constant innovation, overseas consumers are gradually incorporating matcha into their daily lives. By participating in TUTTOFOOD 2026, YZB introduces premium matcha to the West, serving as a wonderful cultural bridge connecting the East and the West.

• Event Name: TUTTOFOOD Milano 2026 • Dates: May 11–14, 2026 • Venue: Fiera Milano (Strada Statale Sempione, 28, 20017 Rho MI, Italy) • Booth Number: Hall 7 | Booth D32

YZB are honored to participate in TUTTOFOOD Milano 2026, taking place from May 11 to May 14, 2026, at Hall 7, Booth D32. This exhibition represents our ongoing commitment to bringing Eastern culture to the global stage, allowing exhibitors and consumers from around the world to experience the unique charm and innovative vitality of Eastern flavors.

Matcha has quietly stepped out of niche circles and steadily woven itself into people’s daily lives. It is no longer just a simple beverage, but has evolved into a lifestyle and a symbol of modern trends. Shaped by the interplay of culture, health awareness, and consumer habits, matcha continues to expand its influence.