The Taiwan Select Pop-up Showcase 2025, organized by Taiwan’s Ministry of Economic Affairs, was held from October 22–26 at Westfield London, marking the official launch of the “Taiwan Select Sailing Project.” This event also signifies the long-awaited return of Taiwanese premium products to the UK market. Taking place at a time of deepening Taiwan-UK relations and vibrant bilateral trade, the showcase carries special significance and highlights Taiwan’s strengths in both smart living and culinary culture.
This year’s exhibition embraced the theme “Sailing Into Global Markets,” featuring a striking ship-inspired booth set atop a blue wave-patterned floor, symbolizing Taiwan’s journey toward the international stage with innovation and confidence. The showcase was divided into three major areas — Taiwan Excellence, the Taiwan Select Foods Zone, and the Tea & Nourish Station — offering visitors a multidimensional experience of Taiwan’s technology, cuisine, and hospitality.
Within the Taiwan Select Foods Zone, YZB proudly introduced its signature Popping Fruit Tea Drink series, featuring multiple flavors crafted with natural fruit notes, juicy popping boba, and the convenience of “open-and-enjoy” drinking. These refreshing drinks quickly became one of the most eye-catching highlights of the show.
During the event, UK consumers were delighted by the fun texture of popping boba — “bursting with juice” in every bite. Many asked where they could purchase the drinks and shared enthusiastic reactions:
“This is so cool!”
“It tastes like an entire summer!”
YZB also participated in the “Taiwan Foods Happy Hour” tasting sessions at the Tea & Nourish Station, inviting consumers to experience the refreshing layers and vibrant texture of Taiwanese fruit tea. The feedback from visitors of all ages was overwhelmingly positive.
The Taiwan Select Foods Zone brought together six outstanding Taiwanese brands and twenty premium food and beverage products. YZB joined Taiwan Beer, Hantien Foods, Longma Kitchen, and others in presenting the rich diversity and creativity of Taiwan’s culinary culture.
Through this international showcase, YZB not only introduced the authentic taste of Taiwanese fruit tea to UK consumers but also demonstrated Taiwan’s innovation, quality, and global competitiveness, helping define a new era for Taiwanese beverages.
YZB’s participation in the “Taiwan Select” showcase marks an important milestone in the brand’s global expansion. Beyond exposure, this event offered a valuable opportunity for direct engagement with international consumers — a key step in bringing Taiwan’s unique flavors to the world.
Moving forward, YZB will continue to:
Develop more fruit tea flavors tailored to global markets
Share the story and culture behind Taiwan’s fruit tea
Expand retail and e-commerce distribution overseas
Create innovative beverages that let consumers “taste Taiwan” wherever they are
As Taiwan sets sail, we sail together. 🌊✨
YZB’s journey is now reaching toward even more international destinations.