The NRA Show (National Restaurant Association Show)—the largest foodservice event in the United States—officially kicked off in Chicago, gathering restaurant brands, retailers, importers, and innovative products from around the world.
This year marks our very first appearance, bringing Taiwan’s instant boba milk tea and fruit tea series to the global stage for live tasting and in-person professional exchanges.
Opening a New Category: Instant Fruit Tea & Boba Drinks That Impressed the Crowd
Our instant boba beverages—designed with the simple concept of “tear, add cold water, stir, and enjoy”—captured strong interest from supermarket chains, beverage distributors, and retail buyers.
By blending authentic Taiwanese flavors with American on-the-go convenience, our drinks received overwhelming feedback during onsite tasting.
Standout combos like Pineapple Green Tea + Strawberry Popping Boba and Passion Fruit Green Tea + Mango Popping Boba quickly became popular photo-worthy drinks at the show.
▶️ Want to feel the buzz of the event?
Check out our Chicago highlight video: https://www.youtube.com/shorts/LdqcSf_34eg
Market Trends: Health, Speed, and Customization Lead the Way
The NRA Show spotlighted innovations in food technology, plant-based beverages, and convenient ready-to-enjoy products.
For us, it reaffirmed the growing demand for clean ingredients, instant enjoyment, and personalized drink combinations in the U.S. market.
Our fruit tea series requires no heating and can be customized with fruit pieces, sparkling water, or toppings—turning every cup into a personal creative drink.
Building New Opportunities Through Direct Buyer Engagement
During the exhibition, we engaged in deep business discussions with drink importers from both U.S. coasts, major Asian supermarket chains, and brand partners.
Topics included product listings, regional distribution, and market promotion strategies.
We collected over 100+ potential business leads, highlighting North America’s strong appetite for innovative Asian beverages.
YZB Brand Vision: Bringing Taiwanese Flavors to Global Convenience Retail
YZB is committed to innovation, convenience, and flavor fusion.
Our successful debut at the NRA Show represents a major milestone as we expand into the North American market.
Moving forward, we will continue strengthening our supply chain, building local partnerships, and developing product lines with reduced sugar, zero calories, and sustainable packaging to meet global consumer expectations for health and eco-friendly choices.
🤝 Let’s Bring Taiwan’s Best Drinks to the World — Partner With Us
If you are a retailer, importer, distributor, or brand seeking collaboration, we’d love to connect.
We are looking for long-term partners across the U.S. and global markets to grow the next wave of Asian beverage innovation.
📩 Contact us: taiting006@gmail.com
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