YZB are honored to participate in TUTTOFOOD Milano 2026, taking place from May 11 to May 14, 2026, at Hall 7, Booth D32. This exhibition represents our ongoing commitment to bringing Eastern culture to the global stage, allowing exhibitors and consumers from around the world to experience the unique charm and innovative vitality of Eastern flavors.
TUTTOFOOD Milano 2026 is a globally renowned food exhibition held in Milan, Italy. It is one of Europe’s most influential international trade fairs for food and beverages, gathering food manufacturers, brands, and professional buyers from across the globe. The event serves as a key platform for industry exchange and business collaboration.
Unlike traditional matcha beverages with a single flavor profile, this new concept matcha drink not only retains the natural nutrients of matcha—such as tea polyphenols, catechins, and chlorophyll—but is also enriched with added vitamins, breaking the limitations of conventional matcha.
Our R&D team has drawn inspiration from global matcha trends to push beyond traditional boundaries, creating a variety of innovative flavor combinations that cater to the diverse tastes of modern consumers. In addition to preserving matcha’s authentic rich and mellow flavor—offering a sense of calm and balance rooted in Eastern tea culture—we have also introduced fruit-infused variations. By blending matcha with fresh fruits such as lemon, strawberry, and peach, these creations deliver a harmonious balance: the initial subtle bitterness of matcha transitions into a gentle sweetness, followed by the gradual emergence of fruity aromas, resulting in a refreshing and multi-layered taste experience.
Italy’s diverse culture and thriving beverage market present an ideal environment for innovation. Through our promotion efforts, we believe matcha from the East can inspire the local food and beverage industry, serving as a valuable ingredient for brand collaborations and product development. This exhibition marks an important opportunity for us to further promote Eastern tea culture, using a simple cup of matcha as a cultural bridge between East and West. Through its vibrant green hue, we hope more people around the world will discover the unique charm of Eastern flavors and help bring matcha culture to a global audience.
We sincerely invite you to visit our booth, meet us in person, and explore potential collaboration opportunities together.