We are thrilled to share the wonderful news with everyone! ๐๐
YZB-Instant Bubble has been awarded the Silver Winner in Packaging Design at the 2026 MUSE Design Awards. This recognition means the world to us, and we would like to express our deepest gratitude to the judges for their appreciation and validation.
YZB Instant Bubble Tea uses “diverse women” as its core visual theme, combining different skin tones with bold color blocks to express the brand’s message of friendliness, inclusiveness, and cultural exchange from Taiwan to the world. Each woman corresponds to the color palette of Taiwanese fruits, creating a visual language that blends fashion graphics with contemporary illustration, giving the product strong shelf appeal and instant recognizability.
The color adopts high-chroma tones to echo the vibrancy of Taiwanese fruits and tea, while matching European and American consumers’ preference for eye-catching packaging. Clean geometric elements and consistent layout rhythms build a coherent series identity, allowing each flavor to feel both individual and unified.
Information design highlights key features such as vegan and gluten-free, presenting product transparency that resonates with the health-conscious European and American markets. Through the interplay of characters, color, and cultural symbolism, this packaging establishes a visual narrative that transcends language and geography, bringing Taiwanese bubble tea to the global stage with a modern and international presence.