Innovative Rebranding: YZB Showcases "Instant Boba" at the 114th Brand Value Innovation Growth Project

Innovative Rebranding: YZB Showcases "Instant Boba" at the 114th Brand Value Innovation Growth Project

Orbitel International (YZB) recently participated in the "114th Brand Value Innovation and Growth Project for Commercial Services" achievement exhibition hosted by the China Productivity Center. The event highlighted YZB’s breakthrough in #InstantBoba technology and its successful transition into a modernized, global-facing brand.

YZB Rebranding: A Seamless Digital and Visual Experience

As part of this innovation project, YZB focused on "Visual Guidance and Immersive Experience" to completely overhaul its brand identity and official website.

• Visual Identity Optimization: The new design utilizes a vibrant yet organized color palette, reinforcing the brand spirit of "Youth, Internationality, and Joy".
• B2B & B2C Integration: The revamped website features intuitive navigation designed to tell the brand story while streamlining the inquiry process for global partners.
• Global Market Positioning: By refining its professional packaging and digital presence, YZB has successfully evolved from a traditional food agent into a leading #BobaSupplier.

Core Technology: The Magic of "No Microwave" Instant Boba

The highlight of the exhibition was YZB's signature #InstantBoba, which drew significant attention from students and business professionals alike.

• No-Heat Technology: Unlike traditional pearls that require boiling or microwaving, YZB’s pearls achieve a perfect "Q" texture straight from the package.
• Versatile Scenarios: This innovation targets consumers in the Office, during Travel, or on Outdoor Adventures, removing the traditional barriers to enjoying bubble tea.
• Quality & Convenience: Providing a #ReadyToEat solution without compromising on taste, the product received high praise from industry experts at the event.

Conclusion: Bringing Taiwan’s Innovation to the World This exhibition marks a major milestone for YZB as it transitions from a local player to a global trendsetter in the bubble tea industry. We remain committed to developing high-quality #BobaKits and #OEM solutions, ensuring that the authentic taste of Taiwan can be enjoyed anywhere, anytime.